Topic page for BA at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of BA articles and analysis

Articles: 92 Results
Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight
September 09, 2015 by Daniel Farey-Jones

Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Paddy Power: the bookie U-turned on its decision to sponsor Dennis Rodman's North Korea trips
August 06, 2014 by Ben Bold

From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

This week saw Coca-Cola turn about-face with its decision to change the formula of its Vitaminwater brand, following an outcry

Arif Durrani, head of media at ±±¾©Èü³µpk10, editor of Media Week
June 26, 2014 by Arif Durrani

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech

Harvey Nichols: 'sorry I spent it on myself' by Adam & Eve/DDB
June 17, 2014 by Maisie McCabe

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last

BA rooftop film club
April 15, 2014 by Loulla-Mae Eleftheriou-Smith

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings

British Airways has partnered with the founder of the Rooftop Film Club, Gerry Cottle Jnr, to bring a summer programme

Catriona Woodward: joins BA as head of its digital marketing innovation and social media team
April 08, 2014 by Loulla-Mae Eleftheriou-Smith

BA boosts digital and social media proposition with new hire

British Airways has hired Catriona Woodward to head its digital marketing innovation and social media team, as it seeks to

Marketing Society Leader of the Year 2014 nominations revealed
March 31, 2014 by Staff

The Marketing Society Leader of the Year 2014: The nominees

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year, with the likes

Fiat ad 'The motherhood'
March 28, 2014 by Loulla-Mae Eleftheriou-Smith

Mother's Day: the top 10 most-viewed ads celebrating mums

In celebration of Mother's Day this weekend, Marketing has teamed up with Visible Measures to pull together the top 10

British Airways: new agency model
March 21, 2014 by Loulla-Mae Eleftheriou-Smith

British Airways on why it is plotting a new 'joined up' marketing approach

British Airways' Abigail Comber tells Marketing what it means for the airline to put its entire marketing activity through one

Image source: IHG
March 21, 2014 by Loulla-Mae Eleftheriou-Smith

IHG names former BA veteran Jayne O'Brien as SVP global brands

InterContinental Hotels Group (IHG) has named Jayne O'Brien, a former senior BA marketer, as its senior vice-president of global brands.