Topic page for AA at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of AA articles and analysis

Articles: 32 Results
Valentine's Day: Marketing rounds up some anti-Valentine's messaging
February 10, 2016 by Ben Bold

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the

Nurofen Migraine: the ailment-specific 'variant' was identical to standard product yet priced 'significantly' higher
December 14, 2015 by Ben Bold

Breakfast Briefing: Nurofen in product recall, AA offers vehicle tracking data, Alibaba buys South China Morning Post

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

AA "we've seen it all" by Adam & Eve/DDB

June 17, 2015, Adam & Eve for AA

Nudist camps, Whitehall, World War II re-enactments - the AA has been to the strangest places in its 110-year history

The AA: rolls out new TV ad campaign
June 17, 2015 by James Swift

AA launches biggest campaign in over a decade

Helping nudists find their keys and fixing Nazi war machines: the AA has received all manner of strange call-outs in

January 16, 2015 by Sara Spary

Dixons Carphone marketer Benjamin Kaye resurfaces at AA

Former Dixons Carphone head of brand communications Benjamin Kaye has joined the AA in the same role.

January 07, 2015 by Ben Bold

Clare Salmon quits Royal London post brand relaunch

Royal London brand director Clare Salmon has left the company after nearly two years in the role, saying she is

Karen Fraser: strategy director at the Advertising Association (photo: Colin Stout)
July 08, 2014 by Simon Nias

UK ad forecast raised after strong Q1 for radio and TV

The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV

The AA: John Cleese stars in 2010's AA insurance TV campaign
April 10, 2014 by Loulla-Mae Eleftheriou-Smith

AA, Post Office and Boots named UK's most trusted brands

The AA, the Post Office and Boots have been named the top three most trusted brands in the UK, according

Cilla Snowball: the group chairman and chief executive of AMVBBDO at a Speakers for Schools event
March 07, 2014 by Amy Gravelle

AA partners with BBC's Robert Peston Speakers for Schools

The Advertising Association has partnered with the BBC's Robert Peston to challenge business leaders from top UK agencies, brands and

Andrew Griffith: the chief financial officer and managing director of commercial businesses at BSkyB
January 30, 2014 by Matthew Chapman

Brands should be 'deliberately inefficient' to drive innovation, says Sky finance chief

Andrew Griffith, the chief financial officer and managing director of commercial businesses at BSkyB, believes companies should "force in inefficiency"