Former Dixons Carphone head of brand communications Benjamin Kaye has joined the AA in the same role.
Kaye, who was at Dixons Carphone for over five years, with responsibility for advertising, in store, PR and social media strategy, joined the company in December.
Kaye
Dixons Carphone received widespread criticism from other marketing professionals over its new brand identity following the August merger.
One critic, labelled the logo "abysmal" and said it looked like that of "a health insurance company for retirees"
The AA was named as
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