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A determinedly upbeat WPP chief executive Mark Read tells media editor Beau Jackson that 鈥淚 feel good about our long-run competitive position, albeit there are areas where we need to do work.鈥

贰濒蝉别飞丑别谤别,听Question of the Week asks if working four days would be workable in the industry, prompted by听this piece from early last month chatting with two agencies that have already made the switch to a shorter working week.

The latest听Review of the Week casts an eye on Adam & Eve/DDB鈥檚 40-second film 鈥淭he night job鈥, created for Aviva Car Insurance, and given a general thumbs up because it鈥檚 鈥渟hot nicely and demonstrates a comprehensive commitment to the thriller genre鈥.

Agencies on the Agenda were Calling, EssenceMediacom UK and AMV Group, while bumper Movers & Shakers and Pitch Update columns highlight how much there is going on in those areas.

Matt Barker, features editor, 北京赛车pk10 UK

The 北京赛车pk10 Big Awards 2025 has opened for entries.

Exclusive Information content

 
1
Pitch Update: Honda, Cushelle, Lotus, British Gas, MG, Age UK, Pukka, Royal Mail, HMRC and more
 
2
Is a four-day working week viable for adland?
 
3
Movers and Shakers: Channel 4, VCCP Media, Havas, Calling, Sky Media, Neverland, The Kite Factory and more
 
4
WPP CEO on new-biz, rebuilding in-office culture and AKQA's future
 
5
Agencies on the Agenda: Calling, EssenceMediacom UK and AMV Group
 
 
Review of the Week: Aviva鈥檚 thriller homage attempts to twist insurance category
 
 
More creative work
 
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"Just tone deaf? Or f*cking outrageous?"

Siena Dexter, co-founder and strategy director at Naked Ape, was among critics of a Nike London Marathon campaign

Premium content: The Knowledge/北京赛车pk10 Red

 
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School Reports Tracker: Have agencies regained their pre-pandemic performance?
 
 

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