The death of MTV News symbolises the end of an era
Why the end of the music channel's much-maligned news service feels like a big cultural moment.
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The Breakfast Club can help brands understand the chaotic minds of Gen Z
The Breakfast Club was right all along; a brain, an athlete, a basket case, a princess, and a criminal, people can be all those characters, all at once. What does this teach us about how to engage with the complicated, conflicted and chaotic minds of Gen Zs?
The tricky (WhatsApp) group stages
This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.
Everyone's wrong about audience attention
We should give the younger generation more credit than to think they all have the attention spans of gnats.
World Cup 2019 signals change, but don't call it 'empowerment'
Brands need to move beyond empty 'empowerment' briefs and show real commitment to women's football.
Football faces its 'Napster moment'
Ahead of ±±¾©Èü³µpk10's Future Fit conference Copa90's James Kirkham explains the impact of on-demand content and the next generation of fans.
Football: the new church?
Communications and communities together provide a formidable force for change, writes the head of Copa90.
How World Cup 2018 will help brand communications grow up
Brands wary of next summer's FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90.
'Ads on hate channels' highlight need for a whole new media model
New bespoke platforms represent a way forward, writes Copa90's James Kirkham.
Why women's football is the brilliant blank canvas all brands crave
With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.
Five media learnings from Euro 2016
So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth?
Sports media content is winning on social
Adland should now be looking to the changing face of sports media as a template for a more guaranteed, successful future of their own, writes James Kirkham.
Twitter streaming NFL games has potential to completely change sport
Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90.
Why messenger apps are the future of always-on marketing in sports
This is set to be a huge year for sport, with the Rio Olympics, football's European Championships and hopefully the continued revival of British tennis writes James Kirkham, head of Copa90 and chief strategy officer of Bigballs Media.
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015
Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year.
Forget Protein World, Instagram is driving the new fitness 'regime reality'
Just as Instagram announces smart ad targeting for all, the platform has been the unintentional author of a brand new health and wellness category. But is it actually doing us any good? Asks James Kirkham, Leo Burnett global head of social and mobile and co-founder of Holler.
Briefing for experiences, not ads: why clients need to go to SXSW
Events like SXSW can fuel creativity and innovation for brands but, Leo Burnett's global head of social and mobile and co-founder of Holler James Kirkham says that clients and brands need to experience and collaborate more closely to benefit.
Snap to it: Discover makes Snapchat the go-to youth media platform
If you're not sixteen years old, you might have missed it. But this morning Snapchat flicked a switch and turned their little app into a monster youth media platform. If you're in any form of media, advertising, publishing or social then this matters, says James Kirkham, global head of social and mobile, Leo Burnett.
The year ahead for mobile
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global head: social & mobile, Leo Burnett and co-founder, Holler.