Zurich appoints Black Cat to run 'professional' DM

LONDON - Zurich Professional, part of the Zurich Financial Services Group, has hired Black Cat to develop a direct marketing strategy to boost the division's share of the professional indemnity insurance market.

The company, which targets professions from accountancy and law to advertising and zoology, is keen to extend its products into other markets and grow its share of sectors.

Black Cat was appointed after a three-way pitch and has been briefed to develop a creative idea that will work across all Zurich Professional communities and a range of media.

The first work is expected to break imminently. A budget for the initial campaign has not been disclosed.

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