The agreement allows Zip members, which also include Gillette and Procter & Gamble, to use tracks from acts such as Coldplay and Robbie Williams in their interactive TV ads.
Danny Van Emden, EMI Media's digital media director, said the deal would enable brands to reach "viewers on a greater personal level".
EMI will also seek to develop digital music services for brand owners, which will enable consumers to download music from an ad on to digital set-top boxes.
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