LONDON - Zurich, the financial services group, has selected WPP's Mindshare and Aegis Media to compete for its £100 million global media planning and buying account, ending its relationship with its incumbent, Zed Media.
Zed, which is owned by ZenithOptimedia, has held the business since 2004, when it won the account after a consolidation of Zurich's global marketing activities into Publicis agencies. The company spends £8 million on UK media.
Key markets for Zurich, which has rebranded services such as Eagle Star with the Zurich name, include the UK, Germany, the US, Switzerland, Spain and Italy.
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