Most read: Droga5 London swoops for David Kolbusz
from Wieden & Kennedy New York to be its chief creative officer in London, ±±¾©Èü³µpk10's James Swift reports. Kolbusz will start in November and report to the agency’s founder, David Droga.
Kolbusz replaces Nik Studzinski, who helped set up Droga5’s London office in 2013 but in May.
The hire completes Droga5’s revamped leadership team in London. in July as its chief executive. Scott replaced Kevin Dundas, who was hired to launch the agency but amid comments from Droga that the office needed to "operate in a different way".
Read on for .
There's plenty more :
Digital: Adspend continues to soar
, conducted by PwC for the Internet Advertising Bureau, shows that brands spent a record £3.98 billion in the UK across the first half of 2015 – a year-on-year increase of 13.4 per cent, ±±¾©Èü³µpk10's Gurjit Degun writes.
Digital display ad revenues in the UK have risen by 27.5 per cent to £1.31 billion. Here's a partial breakdown of that figure:
- Video spend up 56% to £292 million
Social media up 51% to £574 million - Native/content up 50% to £325 million
- Tablet up 115% to £68 million
And mobile continues to show impressive growth, here are some of the headline numbers:
- Mobile adspend up 51% to £1.08 billion
- 27% of all digital adspend is now from mobile, up from 20 per cent last year
- Mobile accounts for 39% of display spend, 43% of video spend, 63% of social media spend and 74% of native/content spend
Read on for by: Tim Elkington, the chief strategy officer at IAB UK; Ben Silcox, the chief digital and data officer at Havas Helia; and Steve Parker, the co-chief executive at Starcom Mediavest Group UK.
Careers: How to be a media agency CEO
This week, at its Women At The Top Awards.
And today, , such as work collaboratively, develop your emotional intelligence and build behaviour pillars.
It speaks to a type of role Blackett addresses early on: "As a chief executive, you’re effectively giving up most of the management aspects of your job and moving across into an almost purely leadership role. This is a big leap."
Read on to , or just pocket this lesson from her father: "You’ve got two ears and one mouth – use them in that proportion."
Outdoor: Winners of the Ocean digital creative contest
Last year's winner of this contest, , went on to collect gold and silver Lions at Cannes and a Silver Clio. No pressure on .
The winner of the interactive category was NHS Blood and Transplant’s "blood donation" concept created by 23red, where an interactive app uses augmented reality to encourage people to give blood.
Click on through to .
Copywriting: This is how it's done
Writing in ±±¾©Èü³µpk10, Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, .
The good news is, says Burke, "If you’re a talented writer, that’s a real opportunity. The paucity of real writers in agencies has made your skills more valuable than ever. It’s a good time to be a good copywriter."
And Burke is kind enough to pass on some of the advice given to him by senior copywriters:
When writing copy, write the beginning, write the end, then fill in the bit in the middle. Imagine you’re driving across London from Hackney to Hammersmith. Once you know you’re heading for Hammersmith, you’ll find the best route.
There are more gems where there came from (it ). We recommend reading the whole piece. It's one of those articles where the end elicits a wry smile.
Compiled by Jonathan Shannon
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