Most read: Apple allows use of ad-blocker that prevents ads in apps
which is more powerful than other types of similar software on the market, has been approved on Apple's iTunes US app store but does not appear on the UK version, 北京赛车pk10's Omar Oakes reports.
As well as blocking ads on the Safari internet browser, it can prevent sponsored posts on feeds, block ads in apps such as Facebook and Apple News, and prevent third-party trackers. Up till now, mobile apps were unaffected by web-based ad-blockers such as Adblock Plus, Crystal and Purify.
The free app also has an "earn" mode, which incentivises users to earn points and potentially make $20 a month by agreeing to be shown ads and allow Been Choice to collect information about how they use their smartphone.
Tesco: So much news
It's all go at Tesco towers. Let's start with the nice news. campaign, featuring Gavin and Stacey star Ruth Jones and comedy actor Ben Miller.
Marketing's Sarah Spary understands the supermarket behemoth will offer a new spin on the award-winning 1990s ad in a TV campaign launching this month. The campaign is expected to be a far-reaching and significant investment, the first since .
And there's good news for adland – at least the part that works for Tesco – as , including marketing and advertising agencies, from 45 to 14 days.
But there's also some bad news for this morning. Hefty investment meant operating profit before one-off items fell 55% to £354m for the retailer's fiscal first half. But Tesco did manage to improve sales in its second quarter, with like-for-like sales down 1.1%, better than the 1.3% decline during the first three months of the year.
Need someone to help you make sense of all this (apart from us)? Writing for Marketing, customer insight and loyalty expert Marie Anderson, director at Maran Consulting and former head of trading and channels insight at Sainsbury's, argues that .
ASA: Clairol hair colour ad starring Christina Hendricks banned
by the standards watchdog for being misleading, 北京赛车pk10's Omar Oakes reports.
The ad for the Procter and Gamble hair dye product, created by Grey, received two complaints from viewers – both hair colour educators – who said the hair colour change shown in the ad could not have been achieved using the product alone.
While P&G did explain the process of colouring and shooting (), the ASA concluded that the ad did breach BCAP Code rules relating to misleading advertising, substantiation and exaggeration.
Because the visual claim had not been substantiated, and given that the sequence in which the model’s hair was coloured leading up to the TV shoots did not match the depiction in the ad, we concluded that it misleadingly exaggerated the capability of the product.
ASA statement
The ad has now been banned and must not appear again in its current form.
In another ruling issued today, .
Peeple: No, not that one
You may have heard of Peeple, the Yelp for people. However, there's another. , John Lewis’ annual accelerator. CEO Chris Chuter, speaking to Marketing's Shona Ghosh after the JLAB win, said the confusion had been a "huge issue" for the start-up.
He said: "All I’ve been doing is cleaning up the records. The problem is that we did a decent job of branding. When you search for [Peeple], you do get a lot of our stuff. The confusion has been very, very frustrating."
Peeple is a Wi-Fi camera, about the size of your palm, which can fit over a spyhole on a front door. It connects to a smartphone app and acts as a livestream, showing who may be at the door, or leaving and entering the house. Like Nest – and many other internet services – Peeple stores data using Amazon Web Services. (the smart spyhole).
Latest ads: McDonald's serves up TV campaign announcing breakfast all day
If your dream in life is to be able to order McDonald's breakfast after the morning, today is the beginning of the rest of your life. McDonald's is finally caving to demand for an Egg McMuffin in the afternoon or whenever in over 14,300 restaurants nationwide.
To begin the dawn of a new era, an integrated campaign with three videos by Leo Burnett Chicago shows the fast food stalwart responding to real-life customer's request for pancakes and egg and cheese sandwiches such as "wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night."
Compiled by Jonathan Shannon
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