LONDON - Young's Seafood has launched 'eco-friendly' packaging for its full range of standard fish pies.
The company said the move is part of its sustainability drive and that the new packs use 12% less packaging.
Young's claims its Admiral's Pie is the UK's best-selling frozen ready meal. Seven other products will also be affected by the packaging change.
Matt Whelan, marketing manager for Young's, said: ‘We had to do significant in-store testing to ensure that the visibly smaller pack was properly communicated and did not negatively affect consumer perceptions of the product.'
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
