The company picked the agency following a four-way pitch against Bartle Bogle Hegarty, Mother, WCRS and JWT.
The incumbent Doner Cardwell Hawkins withdrew from the review process at an earlier stage. It had worked on the account since June 2000 and oversaw a major £5.5m relaunch of the brand.
This month, Young's launched what it claims is the UK market's first microwaveable fish finger.
In February, The brand launched a campaign featuring the Rugby World Cup player, and Celebrity Masterchef winner, Matt Dawson. It promoted a range of ‘cook from frozen' natural salmon fillets.
Young's portfolio includes family meals such potato-topped pies, scampi and a range of battered fish.
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