The study found that 49% of "Young Metropolitans", or 18- to 34-year-olds living in major cities, read free newspapers at least weekly when they are available, and 26% read a free newspaper every day.
Significantly, the research found that a substantial 28% of this young group only read a free newspaper, preferring to go for free titles rather than a paid-for newspaper. According to the TNS Gallup research, this trend is becoming increasingly popular, particularly with young readers in continental Europe.
The research showed that 72% read a paid-for newspaper, and 49% read only a paid-for daily newspaper every week.
The survey also put lifestyle and social trends in some of the world's biggest cities including Paris, Hong Kong and New York under the microscope.
It found, perhaps surprisingly, that only 72% of New York's Young Metropolitans have mobile phones, compared with 99% of that group in Hong Kong and 90% in Paris. Internet use within that group is fairly consistent across all three cities, averaging at around 65%.
Metro publishes 37 Metro editions in 54 major cities across 16 countries, but the Metro in London is published by Associated Newspapers while other editions are published by Trinity Mirror in the North East and Guardian Media Group in Manchester.
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