The 50-50 joint venture company, will combine YouGov's consumer and business trends research with Execution's financial market knowledge to provide fund managers with a competitive business edge.
In addition, YouGovExecution will benefit from YouGov's recently launched daily service, BrandIndex, which measures the perception of brands.
Nick Finegold, CEO and chairman of Execution, said: "By teaming up with YouGov we believe that we will be able to provide our clients with a proprietary look at many markets by conducting accurate research that captures the behavioural responses of retail and business customers at source; thus providing a clear investment edge."
Nadim Zahawi, joint chief executive of YouGov, said: "This joint venture with Execution represents a major opportunity to grow our business in the important financial services market."
YouGov, which counts among its clients HSBC, Asda and the British Election Study, reported a 48% rise in turnover during 2004 to £2.9m.
The company floated on the UK's Alternative Investment Market in April last year.
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