NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.
YouGov will pay an initial $6m with further performance related amounts payable over the next three years, which could rise to as much as $7m.
Harrison specialities in forecasting, segmentation, branding and market modelling across multiple sectors with a particular emphasis on the interactive entertainment and wealth sectors.
Combined with YouGov's existing US operations the acquisition will double the scale of its business.
The acquisition follows
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now