You, me and iPhone makes three on the bustling streets of Shanghai
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Advertiser
Apple iPhone -
Sector
Technology brands and Mobile phones -
Exposure
United States
Apple's latest spot brings lovers together in the midst of an invisible crowd.
It’s easy to get lost in your lover’s eyes when a camera blurs everything but. The latest spot in Apple’s "Practically Magic" campaign follows a couple on the busy streets of Shanghai. But their date is an intimate affair thanks to Portrait Mode on the iPhone 7 Plus, and even the crowds beneath the Pudong skyline can’t interrupt their private moments. Portrait Mode was the star of earlier this year set on a Greek island. Previous spots in the series have highlighted other iPhone 7 features like , and .
