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Digital estate agent Yopa continues its "Seriously, why not?" campaign to introduce its new "No Sale, No Fee" plan, in which consumers don't have to pay until their house is sold.

The ads by Lucky Generals introduce amusing characters who list all the no-brainer reasons to use Yopa, until revealing the ridiculous barriers to why they themselves can’t use it. One man’s house is revealed to be a fantasy VR world, while one family is stuck in a cliché sitcom set. The Might Boosh comedian Julian Barratt provides the voiceover and The Perlorian Brothers directed the spots through MJZ.