McCulloch joins from Barclaycard, where he was global senior brand manager, responsible for the rollout of the latest Barclaycard visual identity outside the UK.
Previous to this, he was group head of brand development at Lastminute.com and was responsible for repositioning its six core European brands, including Lastminute.com, Travelocity and Holiday Autos.
In his new role, McCulloch will be tasked with raising the profile of YO! Sushi, attracting new customers and increasing consumer loyalty.
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