Little Yeo is a new yoghurt developed for babies who are weaning and pre-school kids. Six spoons in different colours are each available on four and six-packs.
The aim of the campaign is to encourage repeat purchase, trade up to organic and increase recognition in the home with the branded spoon. The promotion launches on October 5 and runs for eight weeks.
Speaking about the campaign Yeo Valley Organic marketing director Ben Cull said: "We made the decision to do an instant reward style promotion because consumers need immediate gratification in the current climate, and asking them to collect tokens and send away for a reward wasn’t going to have the same on-shelf appeal."
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