The internet giant is set to roll out a campaign with the tagline 'It's you!', according to inside sources speaking to The Wall Street Journal.
The campaign will also include a focus on personalised features, something that Yahoo! has been developing and is evident in the , unveiled this summer.
Yahoo! chief executive Carol Bartz will reveal the campaign, created by Ogilvy & Mather, at Ad Week in New York tomorrow.
Bartz said that Q4 2009 will see a big increase in marketing spend at Yahoo!. The campaign will debut this week in the US and is expected to roll out in the UK over the coming weeks.
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