Yahoo! UK & Ireland boosts finance zone

Yahoo! UK & Ireland has linked with financial aggregator MoneySupermarket to relaunch its personal finance microsite and ramp up its life-management products and services.

The portal has revamped its financial information offering via a new-look site (www.yahoo.co.uk/personalfinance) in a bid to tap into the growing trend of UK users using the web to manage their money.

With improved navigation and new personal finance tools, the site aims to build on Yahoo!'s existing services, which allow users to search for and compare information on credit cards, mortgages, loans and tax.

Under the terms of the deal, MoneySupermarket will power eight of the Yahoo!-branded categories available on the site. It joins Yahoo!'s existing finance partners such as Reuters, The Financial Times, Bloomberg TV, Business Week and Motley Fool.

Sarah Baker, finance producer at Yahoo! UK & Ireland, said: "Our challenge in redesigning the site was to accommodate what we call our net virgins and our net veterans. With the increasing trend for managing personal finances online, we have made basic information easily accessible, while allowing existing mature users of the product to drill down into more detailed information."

MoneySupermarket also provides online financial services for BTopenworld sites and the Lycos portal.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content