Yahoo! simplifies web search with new Yahoo! Search

LONDON - Yahoo! has launched new search service that it says will provide users with a faster and easier way to find what they are searching for on the internet.

Yahoo! simplifies web search with new Yahoo! Search

The new Yahoo! Search is designed to provide better search experience to users through several enhancements such as a cleaner, easier-to-use interface and faster ways to find relevant information.

Users can access the new search product at as part of a rollout that will be completed over the next few days.

Dan Rosensweig, chief operating officer of Yahoo! Search & Marketplace, said: "Yahoo!'s goal is to provide the highest quality search experience on the internet.

"The new Yahoo! Search marks the next step in building an innovative and integrated search platform that leverages the most relevant, comprehensive content from across the web and innovative search solutions using leading search technology and content on Yahoo!. The result is a more effective way for users to find what they are looking for on the web."

Yahoo! said it has been conducting research these last eight months to understand what its users were looking for in a search experience. As part of this, it says it has built a world-class team and search organisation, improved the quality of its search results, and acquired search technology firm Inktomi.

New features include: a leaner, easier-to-use page design; shortcuts to information; a new search start page; customised search preferences; and an enhanced Yahoo! companion, a search toolbar that enables users to use Yahoo Search from any browser.

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