As part of his role as football ambassador Mourinho will provide analysis on the tournament for Yahoo. He will also develop exclusive behind-the-scenes content on .
It is the first time Mourinho has done any form of social media.
Robert Bridge, the vice president of international marketing at Yahoo said: "This a global marketing initiative which forms a key part of our brand activity this year, matching the passion and authority that Jose brings to the game with our own.
"Arguably one of the biggest names in football - Jose will be the face of many of our consumer marketing campaigns - in this huge year for football. It's a strategic partnership, using our own platform to drive digital engagement, creating emotional connections between Yahoo and people's offline interests."
This article was first published on
.jpg)
.jpeg)
