Xyladecor 'figurehead' by Callegari Berville Grey
-
Advertiser
ICI Paints -
Agency
CB Grey -
Sector
FMCG and Household products
Callegari Berville Grey has created a humorous print execution for the wood protection paint Xyladecor.
The ad focuses on a mermaid figurehead at the front of an old ship. Unfortunately the mermaid's frontage has succumbed to gravity and started to face southward.
The strap line reads: "Don't let wood get old"