The spots, airing at 8am, preview the forthcoming weekend's sporting activities and are tagged and commercially owned by Sport, and will also be flagged up in the same slot on Thursday mornings. Both broadcasts are voiced by sports journalist, Paddy Bunce.
GCap said the promotion aimed to support the distribution of Sport to its primary audience of 18 to 40 year-old men in London.
The free magazine, which is handed out at selected tube and rail stations on Friday mornings and is also distributed at gyms and at airports, recently reported a debut ABC figure of 316,602.
GCap said the promotion aimed to support the distribution of Sport to its primary audience of 18 to 40 year-old men in London.
The free magazine, which is handed out at selected tube and rail stations on Friday mornings and is also distributed at gyms and at airports, recently reported a debut ABC figure of 316,602.
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