LONDON - WWF UK has launched a direct mail fundraising appeal based on its work to protect the world's most critically-endangered big cat, the Amur leopard.
The activity, created by Kitcatt Nohr Alexander Shaw, aims to raise funds for WWF's work in the Far East of Russia and around the world to protect disappearing habitats and endangered animals.
The charity is using two mail packs to raise funds from its core and high-value supporters. One poses the question 'Goodbye?' over a photo of a leopard in a snowy forest, while a six-page leaflet highlights the challenges facing the leopard population.
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