
The marketing drive began in 2006 and has featured celebrities such as Bob Dylan, Sir Paul McCartney, Bruce Springsteen, Paul Weller, Martin Scorsese and George Lucas.
The famous faces reveal the song lyric, line of verse or film dialogue that has proved most inspirational to them.
Orton's campaign reads: ‘I have a voice that has knowledge and the power to rule your fate', which is taken from the trace Voices by Rev Theory - his WWE entrance theme tune.