WWAV scoops FirstPlus account

Financial Services

Jacquie Bowser

April 04, 2008

How long?

1 minute

LONDON - Loans company FirstPlus has hired WWAV Rapp Collins as its new marketing agency, replacing incumbent EHS Brann after more than three years.

WWAV Rapp Collins will be responsible for handling all of FirstPlus' offline activity, including television, radio, direct mail and print ads.

A television campaign produced by WWAV is expected to launch next week.

FirstPlus, which was founded in 1997, is owned by Barclays.

Topics

��pk10