LONDON - Brit Insurance will begin its sponsorship of the England cricket team next year, when it replaces Vodafone.
WSM Sponsorship has worked with Brit Insurance since 2003 and brokered the sponsorship alongside the insurance company.
The deal builds on the insurance company's existing association with the sport, which includes naming rights to the Brit Oval - the venue for the 5th and final Ashes Test this summer - and broadcast sponsorship of Sky Sports' Ashes coverage.
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