A campaign by the government-backed Waste & Resources Action Programme (Wrap) highlights the fact that, in effect, the average consumer throws away one in every three bags of shopping.
Wrap argues that not only does the wasted food end up in landfill, it also adds to the amount of packaging that needs to be disposed of and the transportation involved in distribution and disposal, contributing at least 15m tonnes of CO2 emissions every year.
The press campaign will be supported by a website at lovefoodhatewaste.com, while celebrity chefs including Ainsley Harriott will feature in PR activity.
Wrap chief executive Liz Goodwin claimed that reducing the amount of food waste would deliver the same benefit as 'taking one in five cars off the road'.
_1.jpg)
.jpg)