Branding agency Kernel has worked with food manufacturer Symington's in developing the packaging design.
The Ainsley Harriott Cup Soup range includes Mild & Smooth Indian Curry & Lentil, Southern Cajun Gumbo and Aromatic Thai Chicken & Lemongrass variants.
The packet design uses coloured line drawings to symbolise the region from which each flavour takes its inspiration -- for example, Mexican Mixed Pepper & Chilli shows the outline of a cactus.
The packaging also bears the World Kitchen logo, Harriott's picture and a photograph of a cup of soup.
The range will go on sale from mid-February across all major multiples.
The introduction of the soup range builds upon the launch last summer of Ainsley Harriott-branded World Kitchen meal kits.
Kernel is working with Symington's on the future direction of the Ainsley Harriott brand and is planning further launches later this year.
Leeds-based Symington's also owns brands including Crosse & Blackwell and Rice & Simple.