Boston-based Fortelligent has developed and patented its own software platform, which is capable of fast analysis of customer records using advanced mathematical and statistical techniques. It specialises in helping clients to achieve profitable customer acquisition, cross-selling and retention.
It reported revenue of $4.6m (拢2.5m) for 2004 and employs 17 people.
KnowledgeBase Marketing, which is part of WPP's Wunderman group, did not disclose how much it had paid for the acquisition.
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