WPP now has all of ChevronTexaco's media and creative work, after the company handed the pan-European media planning and buying to Mediaedge:cia last November. The agency already handled the media business in the US.
The shift of creative into Y&R on a global basis follows the agency winning the pan-European work from HHCL & Partners in November last year. ChevronTexaco had already used Y&R in the US, but the latest win will see Interpublic's McCann-Erickson will lose the CalTex account in the Asia-Pacific region.
In the UK, the shift will see Rainey Kelly Campbell Roalfe/Y&R and Harrison Troughton Wunderman take on the business, which focuses on the 1,000-strong chain of Texaco service stations and fuel products.
Y&R pitched for the business against Omnicom's BBDO Worldwide, McCann-Erickson and Bates Worldwide.
While the global advertising is now consolidated with WPP Group agencies, the oil giant is still looking at its $15m public relations account, currently held by J Walter Thompson's Brouilliard, also part of the WPP Group.
The consolidation of marketing resources comes just over a year after the two companies merged to form the second-largest oil company in the US after Exxon.
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