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September 27, 2002

How long?

1 minute

HHCL launches ads for Chevron Texaco and Disney alliance

Chevron Texaco is running a national advertising promotion with Disney for its children's film Lilo & Stitch, with creative work through HHCL & Partners.

The promotion consists of TV, radio and forecourt activity to promote both the film and the range of goods on sale at the petrol giant.

HHCL & Partners has created two TV executions that feature animation from the Lilo & Stitch film.

The television commercial was art directed by Ian Williams and copywritten by Jonathan Burley.

The campaign launches on 25 September and is supported across Texaco's UK network of petrol stations with point-of-sale activity including pump crowners, leaflets, wobblers and hanging cards.

Media planning and buying for the campaign is through MediaVest.

Topics

Marketing