WPP will take a 75% stake in JFC, which provides audience analysis systems for print media, television and radio. The firm will fall under the umbrella of Kantar Media Research, the information and consultancy arm of WPP which also includes Millward Brown.
JFC operates in France and other European markets. Its acquisition means KMR now offers TV audience measurement surveys in 27 countries.
Last week, WPP announced it had acquired leading Puerto Rican market research firm Mediafax.
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