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Jeff Goldblum fans – among many others – are in their element this week as the Hollywood actor stars in a new spot for the light bulb maker GE. The spot sees Goldblum, accompanied by two beautiful ladies, semi-dressed as a cheesy 80s porn king who attributes his fame to good lighting. The self-deprecating satirical ad features Goldblum explaining how "you can get success-guy lighting at normal-guy prices". The ad, which has been shared on social media more than 64,000 times in the past week, has been labelled "sheer genius" and "hilarious" by fans on Twitter.