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A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Peugeot ad - The Fast And The Furriest, if you will.

The new global campaign – which is actually called "push the limits" – was created by BETC Paris and promotes Peugeot’s 308 GTi. The blockbuster ad features Crystal, a monkey with a Hollywood pedigree, having appeared in The Hangover and A Night At The Museum. The spot, which will air on TV in Italy, Spain and Germany but not in the UK, is supported by cross-country print executions and a social media drive that encourages people to talk about how they push their limits.