Scholz & Friends has become the first German agency to launch a Corporate Social Responsibility arm. Thomas Heilmann, the Scholz chief executive, has appointed four CSR experts to run the operation.
It will be called Scholz & Friends Reputation and will offer comprehensive consulting on implementing and communicating responsible corporate management.
Klaus Dittko, a partner at Scholz & Friends Group, said: "We are addressing a significant management trend and specific requirements of our customers. End consumers are now demanding a sense of responsibility just as much as potential employees and investors."
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