Others on the judging panel include direct marketing buyers from Prudential, National Express, Everest and Royal Bank of Scotland as well as experts from Dunnhumby, SAS and Capscan.
The awards, to be held on October 17 at Grosvenor House Hotel on Park Lane, are the only direct marketing awards aimed specifically at direct marketing suppliers.
Noelle McElhatton, editor of Marketing Direct, said: "There is no other set of direct marketing awards that embrace the full craft of direct marketing -- from list broking to database software and mail pack production. Smart Awards is really unique in that respect."
The closing date for entries this year is Friday August 18. For more information, visit .
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