LONDON - Shop Direct's Woolworths team has devised an online Easter Wonderland egg hunt as the retail brand prepares for its main website launch this summer.
The fantasy world at woolieswonderland.co.uk contains six hidden virtual Easter eggs and customers are invited to find all six to secure a place in a grand draw to win a family home entertainment system.
Woolies has long been a consumer favourite for buying cheap chocolate Easter eggs for the family.
The Woolies twitter feed and www.woolworthsblog.co.uk has kept customers up-to-date with the progress of the planned online venture.
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