The 12-month deal was brokered by UM London an allows the wine label to become associated with Sky's coverage of major sporting events.
The agreement commences in September 2011, in time for the Rugby World Cup, and throughout the London 2012 Olympics.
DDB Sydney and Duke & Earl have created a series of TV idents, with 48 executions, which will air two to three times a day on Sky News.
Annabel Keech, Wolf Blass's senior brand manager, said: "This is an exciting partnership which bolsters our long-standing association with sport in a key sporting year."
Phil Cresswell, UM London's ideation director, said: "The deal builds on Wolf Blass's successful sponsorship of Sky's coverage of the Ashes in 2006/07 and provides the brand with the opportunity to associate itself even more closely with sporting endeavour, a sentiment which is perfectly captured in the creative produced by D&E."
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