Volkswagen has used MediaCom since 1998 and the WPP network looked after about 90% of its global media planning and buying. Read more about this story.
Highland Spring has appointed Whitespace to its integrated strategic creative account, after a competitive pitch including the incumbent, Story. Whitespace already held the brand’s digital account.
OMD UK has fought off rivals to retain the estimated £10 million media planning and buying account for NSPCC in a competitive pitch. Read more about this story.
Online estate agent HouseSimple has appointed Brave as its ad agency. Read more about this story.
Craghoppers, the adventure clothing brand, has appointed independent creative agency Pablo for its ad account. There is no incumbent and Pablo’s overarching brief is to devise a new positioning and then develop a campaign that helps the brand’s goal of expansion. The appointment covers all above-the-line work and the first campaign will launch in Q2 2017.
MyOptique, the ecommerce company that owns Glasses Direct and Sunglasses Shop, has appointed Goodstuff to its £2m media planning and buying account. The Specialist Works previously handled the account.
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