AnalogFolk has won a place on PepsiCo's European digital agency roster after a competitive pitch. The independent shop is being briefed on work for Pepsi Max and Walkers, with work due to launch later this year. The review does not affect PepsiCo's relationship with creative agency Abbott Mead Vickers BBDO.
Y&R London has won the first major ad review under the government's new agency roster, picking up the Think! road-safety campaign. The Department for Transport brief was previously handled by Abbott Mead Vickers BBDO but the Omnicom agency was dropped from the roster under a revamped framework last year.
Niantic, the developer of the Pokémon Go game, has appointed Wieden & Kennedy London to create "City celebrations", a series of digital out-of-home ads in London, New York and Tokyo.
Bowers & Wilkins, the audio equipment brand, has hired Droga5 London to handle its global advertising account. It is the first time that B&W has appointed an ad agency.
Heineken USA brand Dos Equis has moved to Droga5 from Havas Worldwide.
Cindr, the website-building platform, has appointed HMS16 as its ad agency as it prepares to launch a TV campaign for the first time. There is no incumbent. HMS16 is also working with My Food Heroes, the digital learning tool that aims to tackle child obesity.
Oban International, the digital marketing agency, has been appointed by luxury lifestyle brand Frescobol Carioca to develop the online strategy for its global e-commerce presence.
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