Heineken USA brand Dos Equis has moved to Droga5 from from Havas Worldwide, the agency that created the character "The most interesting man in the world" in 2006.
that Heineken USA decided to make the change less than a year after it had relaunched the iconic character.
In a statement by Heineken USA, the brand reportedly said Droga5’s first campaign for the brand will launch in 2018. The statement credited Droga5 with a record for breakthrough advertising.
Havas Worldwide created The Most Interesting Man character in 2006, when it was known as Euro RSCG.
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