The lead creative agency for Hewlett Packard Enterprise will be Publicis Worldwide New York. .
Wagamama, the restaurant chain, has handed its £2m integrated business to J Walter Thompson London after a competitive pitch. The integrated work includes print, out of home, digital and social as well as customer journey management, CRM and in-store. The incumbents were 101 and Elvis.
In the US, telecoms giant AT&T consolidated its advertising business with Omnicom after a creative and media review. Omnicom pitched against WPP. BBDO will retain the creative business, while Omnicom's new Hearts & Science network will run the media.
±±¾©Èü³µpk10 revealed this week that MEC is set to be appointed by Nationwide on its £38m UK media account. The business moves from Havas Media, which repitched. Read more about this story.
Meanwhile, MEC’s content agency, Wavemaker, has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK after a competitive pitch. The account was previously held by Feref.
Another bank completed its media review this week, with TSB appointing Vizeum alongside John Brown Media for content. TSB kicked off a review earlier this year asking for media agencies, including incumbent Manning Gottlieb OMD, to pitch alongside a content agency. There is no incumbent digital agency. Read more about this story.
Joint has landed the ad account for Kettle Foods after a competitive pitch. The owner of Kettle Chips last worked with 101, which resigned the account because it said the client lacked "creative ambition". Read more about this story.
Tate & Lyle Sugars has appointed Iris as lead creative agency for Lyle’s Golden Syrup following a competitive pitch. Iris will take on delivery of a fully integrated brand campaign for Lyle’s Golden Syrup, including all TV, print, press, on-pack promotion and social content production. There is no incumbent.
Lloyd's of London, the insurance company, has appointed Rufus Leonard to handle its integrated ad account following a competitive pitch process that ran through Creativebrief. There was no incumbent on the business.
PwC has won the media audit account for Global Radio following a competitive tender, building on its acquisition of Rickards Media Services earlier this year. Rickards had previously undertaken this work for Global Radio. PwC is also currently agreeing renewal terms with Channel 4 and Trinity Mirror.
The London Philharmonic Orchestra has appointed Sunshine as its agency of record. The orchestra wants to bring in new global audiences and "showcase the transformative power of orchestral music". Sunshine will work on brand positioning, visual identity and developing brand partnerships. There was no incumbent on the account.
Heist Studios, the luxury tights brand, has taken on Rapp to work on a rebrand. The agency will launch the autumn campaign, helping the brand take a "progressive position in the underwear space". There was no incumbent on the account.
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