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The awards were launched to celebrate innovation within the newspaper business and included print, digital and cross-media campaigns.

There were 77 entries from 16 media agencies, with seven winners and seven highly commended entries.

The winners had been chosen by a jury of 16 client and agency judges led by Marc Mathieu, senior vice-president of marketing at Unilever.

Mathieu said: "It was a true honour to lead the first Newsworks Planning Awards. Throughout the entire judging process, one thing struck me – an absolute and relentless desire from everyone to select 'only the best' and thus raise the bar for the industry and the years to come. I am excited about the winners. Well done and well deserved."

The Newsworks Planning Awards are part of chief executive Rufus Olins' attempts to reinvigorate the commercial relevancy and strengths of the British press industry since taking on the role in January 2012. His new broom has already resulted in Shift 2013, the most collegiate newspaper event in recent memory, as well as the industry’s entire new positioning for the digital age around the term "newsbrands".

Olins said: "The standard of entries highlighted the different roles that different platforms play. It was good to see so many planners focus on newsbrand audiences, regardless of platform. We've got some wonderful case studies from all over the place – sports, travel, retail and fashion.

"We look forward to seeing how the work develops over the next 12 months for the 2014 Newsworks Awards. We are still learning about how the different platforms work together to create the best results. That’s what schemes like this are all about."

The winning entries and a list of judges are available at

The winners:

Best newspaper campaign
Initiative UK – Horsemeat: National Crisis Averted (Tesco plc)

Highly commended:
Manning Gottlieb OMD – Shop Spring (John Lewis) Initiative UK - Get London Reading (NOOK)

Best newsbrand campaign
Initiative UK – Get London Reading (NOOK)

Highly commended:
Mindshare – Tour De France (ITV Sport and the Guardian) Target Media - Film ‘Broken’ (StudioCanal)

Best topical campaign
Manning Gottlieb OMD – Spread the Warmth (Age UK)

Highly commended:
OMD – C4Paralympics (Channel4)

Tablet award
KR Media – Thomas Pink Cartoons (Thomas Pink)

Highly commended:
Manning Gottlieb OMD – Unleash your Mojo (Virgin Holidays and News UK Partnership)

Omnimedia award
MediaCom – Switch and Save (Sky)

Best use of content - joint winners
Manning Gottlieb OMD – Unleash your Mojo (Virgin Holidays and News UK) MediaCom - The Guardian brings you England (VisitEngland)

Highly commended:
PHD – Expedia & Metro Tablet City Guides (Expedia)

Chair’s award
Manning Gottlieb OMD – Unleash your Mojo (Virgin Holidays and News UK)