The site goes live later this week, with the aim of helping control the huge level of traffic that William Hill receives on the day of the race, April 5.
The site is to be backed by an extensive offline advertising campaign promoting the website in the national press and racing-related papers such as the Racing Post.
At the same time, William Hill has signed a deal with the domain name provider NetNames to outsource management of domain names and prevent cybersquatting. As well as , the company has added williamhillcasino.com and williamhillpoker.com to its portfolio.
Peter Nolan, group marketing director at William Hill, said: "In the last year, operating profits from our e-gaming activities have grown by 123%. Domain names are an integral part of our online business strategy and it is vital that we have a process in place to protect our interactive brands."
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