Throughout November the shaving specialist will run a barber shop called Mo's Moustache Emporium in central London, where members of the public can get their moustaches maintained for free.
Professional barbers will use Wilkinson Sword's Quottro Titanium Precision razor, which will also be on sale in the store. All profits from the product sold at Mo's will go to Movember.
The event will be supported by a fully integrated communications campaign that includes press and online advertising, experiential marketing and public relations.
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