A former founding partner of Xtaster, Knight has worked with a number of high profile brands, ranging from MTV and Nokia to Hugo Boss and Kerrang!, and has brought over his entire experiential team.
Knight said: "Increasingly, brand manager are seeing the value of experiential as part of their integrated marketing campaigns."
"Our work with Activision on Guitar Hero and the launch of DJ Hero, as well as with Puma and their Puma Music property, clearly demonstrates where targeted and creative event-based marketing can deliver fantastic ROI."
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