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Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out of their homes to attend an event.

Louisa O'Connor, the founder and managing director of experiential agency Seen Presents, joins The ±±¾©Èü³µpk10 Podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them feel like the ultimate wedding.

Hosted by ±±¾©Èü³µpk10's tech editor Lucy Shelley, this episode also features deputy creativity and culture editor Charlotte Rawlings.

Further reading:

• The experiential antidote to Gen Z’s dying third place
• UK firms cut marketing budgets for first time in four years: IPA Bellwether
• ‘A tough start to the year’: IPA Bellwether adland reaction